 His amazing PR feat is that: "His works will live forever." Media reports and pundits, to this day, regularly declare that "Elvis Lives". Of course, Elvis dominated popular music from the release of his first big hit, "Heartbreak Hotel" in 1956. Of his many recordings, 45 sold more than a million copies. Even now his records continue to sell, and his legend generates legions of imitators. His performing prowess was not limited to singing. His career included starring roles in 33 movies, and by the mid-1960's he was the highest paid performer in show business history.Like Elvis, the work that GCA does for our clients "lives on", because yesterday's PR hits are history -- we're already working on tomorrow's hits. | 
